WALPOLE WEBINAR: Are HENRYs taking a new approach to luxury? Is Covid-19 changing attitudes?

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About this session

A common perception is that the next generation of consumers have a very different perception to luxury - but is this true?

To help understand this, The Economist Group conducted two surveys (pre/mid-covid) to better understand the changing landscape of luxury consumption amongst high net worth individuals (HNWIs) and the high earning, not rich yet (HENRYs).

Join Walpole and Jamie Credland from The Economist as we take a look at these research findings. We will then be joined by Kiran Haslam, CMO of Princess Yachts and Paul Condron, Brand Director of The Macallan, to discuss how they communicate to their consumers in the ever-changing landscape of luxury consumption.

Helen Brocklebank

Helen Brocklebank is the Chief Executive of Walpole.

Paul Condron

Paul joined Edrington in December 2017 in the role of Brand Director for The Macallan, with a career of over 20 years behind him.

Jamie Credland

Jamie Credland is SVP, Client Strategy & Marketing at The Economist Group.

Kiran Haslam

Kiran Haslam is based in Plymouth (England) as the Chief Marketing Officer and Board Member for Environment at Princess Yachts.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

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The Macallan

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