How does the affluent consumer value luxury? What do they want to see from luxury brands? What are the drivers to purchase? VERB Brands, answers these questions as they present the findings from their affluent consumer survey, in partnership with Global Web Index, which identify three luxury tribes. The research highlights how to reach and engage with each of these archetypes on their terms.
Joining VERB for a discussion after the presentation will be Ellie Leighton, Global Head of Marketing at Quintessentially, and Stephanie Foxley, Digital Marketing Manager at Garrard, who will discuss the shift of the affluent consumer and how the brands are approaching the challenge of adapting to cater to new behaviours.
Chris set up VERB at the age of 21 and has grown the business to now be the leading full-service digital agency for luxury and premium brands.
Stephanie Foxley has been Digital Marketing Manager at House of Garrard, the longest serving jeweller in the world, since 2018.
Sarah launched and headed up the social media team at VERB before progressing to focus on Business Development.
Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.
Ellie has been the driving force behind the marketing at Quintessentially for the past seven years.