How does the affluent consumer value luxury? What do they want to see from luxury brands? What are the drivers to purchase? VERB Brands, answers these questions as they present the findings from their affluent consumer survey, in partnership with Global Web Index, which identify three luxury tribes. The research highlights how to reach and engage with each of these archetypes on their terms.
Joining VERB for a discussion after the presentation will be Ellie Leighton, Global Head of Marketing at Quintessentially, and Stephanie Foxley, Digital Marketing Manager at Garrard, who will discuss the shift of the affluent consumer and how the brands are approaching the challenge of adapting to cater to new behaviours.