WALPOLE WEBINAR: The Art of Direct Mail in Engaging the Luxury Consumer

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About this session

The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space?

In response, many brands are now turning to more traditional techniques to grab (and keep) customers’ attention, with print collateral – particularly direct mail – chief among these.

Print has always been a real strength for luxury brands – the fact that customers can hold the communication in their hands: feel it, store it, and come back to it, gives print a level of credibility and believability that other channels can’t achieve. Furthermore, direct mail’s effectiveness at capturing consumer’s attention and driving them to purchase is compelling – with research showing that 92% of direct mail is opened, and 48% of UK adults take action after receiving direct mail. (Compare these stats to the open rates of your last digital mail out, for example.)

To find out more, join Walpole partner Pureprint Group, and JICMail who will present new research on direct mail and its effectiveness, including insights into how the changing environment and events of 2020-1 have influenced consumer behaviour.

The webinar will also provide valuable insights in to how to engage your customers through direct mail, and we'll hear from brands who will discuss how print and direct mail has worked for them - speakers to be announced.

Helen Brocklebank

Helen Brocklebank is the Chief Executive of Walpole.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

Ryan Palmer

Ryan set up London Sock Company with his Co-Founder in 2013. This year, the brand will ship more than half a million socks direct to consumers in over 100 countries.

Tara Pickles

With over 30 years in the print and mail industry, Tara has a wealth of knowledge on the success of direct mail.

Owen Purkis

Owen has over 25 years’ experience in the industry and has worked with some of the country’s leading brands to consult and formulate multi-channel solutions.

Natasha Towey

Natasha is Head of Marketing for Carrier, one of the finest brands in the travel industry. In her 10 years at Carrier, Natasha has developed a brand strategy that has been fundamental in shaping the culture of the entire organisation.

Hear from the experts

London Sock Company
Carrier

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