"Insight" is one of the most over-used words in the creative industries. But what are they? How to separate an insight from a guess/hunch, where do we find them & why do we need them?
Join Kev for this Skills Session, where he helps us work out what is an insight and how do we find them, as part of his Audience Behaviour series.
PLEASE NOTE: This is an on demand session and can be watched whenever is convenient to you. Tickets are available for a single session or the full Kev Chesters Skill Sessions series.