SKILLS SESSION: Seeking Harmony - Luxury Heritage Meets Digital Innovation with LiveArea

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About this session

Lockdown closures, the absence of international tourism, and less-than-luxurious, mask-laden shopping experiences have compiled to alter the landscape of luxury retail. Luxury is shifting to digital at speed. Iconic labels must emulate the premium experiences they’ve created in-store, online.

If they are to appeal to the younger buyers of today and the future, brands must fully embrace digital. Retail networks must be redesigned, collections presented in new ways and customer engagement reconsidered.

So, how can brands redesign luxury shopping for new digital channels? Where are the opportunities now and in the future? What organisational changes must brands make to become truly consumer-centric?

Join LiveArea’s Benoit Soucaret, Marcel Borlin from Harvey Nichols, and Walpole's Chris Downham, as they explore how luxury brands are embracing these challenges. Benoit will share insights into the latest tools, technologies and trends brands are using to engage with modern clientele, plus how brands , can quickly iterate, trial and implement innovative online and in-store experiences.

Chris Downham

Chris Downham is co-chair of Walpole's Brands of Tomorrow Programme, and works as a consultant to media, creative agency and luxury brands.

Benoit Soucaret

Benoit leads the creative and customer experience design team at LiveArea, curating world-class digital experiences across a variety of retail verticals.

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LiveArea
Harvey Nichols

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