SKILLS SESSION: Budgeting your Paid Media Spend to Reach HNWIs with VERB

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About this session

The affluent consumer is one of the hardest to reach due to their value of privacy as well as the barriers to financial targeting. VERB Brands has expertise in budgeting digital marketing based on reaching this consumer base, with their work catering to the luxury sector. Hear from Liam, Account Director, and Oliver, Senior Account Manager of the Paid Media team, as they look at how to budget your paid media spend effectively in order to reach and engage the affluent consumer.

This session looks at the different paid media platforms, from paid social, to paid search, right through to programmatic and digital media buying. Liam will touch on campaign objectives, sector, and targeting considerations when budgeting paid media spend.

This event is for Walpole members only and will be an interactive session, in a workshop format, so attendees will be able to ask questions throughout.

PLEASE NOTE: This event is now fully booked and any further rsvps or registrations won't be accepted.

Oliver Clay

Oli's career has been dedicated to paid media management and he is an expert in managing campaigns and delivering results for clients in the luxury and premium sector.

Liam Gordon

Liam leads VERB's paid media team and is at the cutting edge of paid media for the luxury industry.

Charlotte Keesing

Charlotte Keesing is a Director at Walpole with responsibility for Corporate Affairs & International working closely with the CEO across numerous business activities.

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