Natasha is Head of Marketing for Carrier, one of the finest brands in the travel industry. In her 10 years at Carrier, Natasha has developed a brand strategy that has been fundamental in shaping the culture of the entire organisation. With a commitment to firmly establish Carrier amongst the luxury landscape, growing knowledge and insight of HNWIs, she has crafted communications that truly capture the attention of an affluent audience.
Natasha joined Carrier in 2011 and was responsible for moving the brand into the online space. Launching a market leading website in 2012 secured Carrier a ‘Best Website’ award at The Travel Marketing Awards. Taking the position Head of Marketing in 2017, she has been instrumental in developing the company’s customer-centric model, putting the goals, desires and intentions of high net worth individuals at the heart of the business strategy.
Most recently, Natasha has led and implemented an evolved brand proposition for Carrier, which has been fundamental in shaping the culture of the entire organisation. She describes the project as the most rewarding and fulfilling journey the brand has taken so far. Recognising and instilling a belief which goes much deeper than just selling luxury holidays and focuses on inspiring individuals to be who they can be, has given Carrier a renewed sense of purpose. The brand evolution and marketing strategy around it has played a key part in Carrier winning three industry accolades in 2019: ‘Best Luxury Tour Operator’, ‘Luxury Operator of the year’ and ‘Luxury Team of the year’.